One important word in the passage
is “credentialing,” which contextually means seeking an opinion from someone
who is considered more qualified. This is as opposed to listening to the ideas
of any common person despite his or her academic standing, which often leads to
more creative approaches. This is because the more educated people will have
similar, more “limited” or standardized thought processes than those who have
not been through any type of training. Another important word in this passage
is “we” – rather than falling into the hierarchy system of seeking ideas from
above, this word alone promotes unification. It evens the playing field simply
by ignoring the existence of levels of education; it groups humans together as
one conglomerate capable of equal thought from every angle. There is no
prejudice and each person’s voice is heard. This passage works because it not
only defines crowdsourcing but also refutes the counterargument that would
immediately come to mind (experts are experts for a reason). It provides the
flaw in one tract thinking and empowers all members of society. This passage is
important to the essay as a whole because crowdsourcing is what Duke relied on
in its adoption of the iPod initiative. The administrators depended fully on
the students as an entity to brainstorm progressive ideas. This relates to this
passage because the administrators would be the experts that would have issues
“conceiving the problem” that might be blatant to the students. Formal
education focuses too heavily on the hierarchy of attention, thus losing the
potential resting within those who remain unheard.
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